Meta Glasses
For the Meta smart glasses launch, I worked on bringing Meta's campaign assets into O2's website and app, including PDPs, banners and other digital placements. The project focused on finding the best way to apply the creative across our channels, ensuring it felt at home within O2's digital experience while staying true to Meta's visual identity.
The supplied key visuals gave me a strong starting point, but it took some exploration to find the best fit for our placements. I experimented with different crops to make the assets work more effectively while retaining the look and feel of the original campaign. This helped create a consistent experience across O2's digital channels without losing the impact of the original creative.
