Samsung Launch
I led the creative delivery for the flagship launch of the Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 across O2. Using Samsung's supplied campaign assets, I prepared and adapted creatives for PDPs, banners and key placements, ensuring everything was ready for launch across multiple customer touchpoints while remaining aligned with Samsung's brand guidelines.
Throughout the project, I worked closely with vendors and internal stakeholders to manage feedback and approvals. A key challenge was adapting Samsung's cropped imagery for portrait mobile placements, which I resolved by introducing a subtle white gradient that provided flexibility while staying true to the original creative. I also carried out testing before launch to ensure banners displayed correctly across different placements and devices.
