PlayStation 5 Bundle

I worked on the PlayStation 5 bundle for Black Friday, taking the existing campaign design and reworking it. To incorporate PlayStation’s identity I used elements from the controller including the triangle, circle, cross and square as subtle background details. I also created the PDP for the bundle and mocked up the mobile version in Figma before sending it to the vendor for approval. Balancing two strong identities in one campaign was the main challenge, but by the end we had a set of PS5 bundle creatives that felt on brand and ready to go live.