Packaging Revamp
I worked on the redesign of Bulk’s packaging, rolling out the new pouch artwork across all ranges and helping shape how the refreshed look came together. I also joined the photoshoots to help bring the updated style to life. The focus was on making key information clearer while strengthening the brand identity, knowing the packaging is often the first thing customers see.
The project transformed the packaging from dull, muted grey pouches with small logo and text to vibrant, visually striking designs, allowing me to incorporate colour into key assets, resulting in an exciting and visually compelling creative outcome.
