Gaming
I've worked on a variety of PlayStation campaigns, covering major game releases such as GTA, EA Sports FC and Call of Duty, alongside bundle promotions and seasonal activity. This gave me the opportunity to work across some of PlayStation's biggest titles and offers, helping to create engaging experiences for O2 customers.
One of the projects I particularly enjoyed was the PlayStation 5 Black Friday bundle campaign. We didn't receive any dedicated assets for the bundle, so I explored ways to make the creative feel more like PlayStation. I used the controller's triangle, circle, cross and square symbols as subtle design elements throughout the artwork. Balancing the PlayStation identity with O2's Black Friday campaign was the main challenge, but by the end we had a set of PS5 bundle creatives that felt true to both brands.
